Brand Reveal
Reviewers.com, 2025
Reviewers.com connects people who love discovering new products and sharing authentic video reviews with brands they’ll love. The task was to build a brand that reflects that warmth and enthusiasm while keeping things crisp and modern.
Role
Direction, Animation
Credits
Brand book by Ayelet Feinzaig
Background
We approached this project by examining what competitors were doing to establish the industry norms. The direction that emerged was clear: keep it young, cheeky, and bold. The stakeholders insisted on keeping the purple, so it earned its rightful place in the brand book.
Process
Workflow
This project was a sizeable undertaking that gave us plenty of room to experiment with AI for product imagery and style frames. Getting the logo approved was an uphill battle, but one we were particularly pleased to win.