Product Intro
Loox, 2024
Product introduction video for Loox, the leading social proof marketing platform on Shopify.
Role
Direction, Storyboarding, Animation
Credits
Script by Sean Mizrahi, Style frames by Yuli Peretz Calatchi, & Music composing by Amit Mintz.
Background
As a bootstrapped company that only wins when its customers do, Loox had been quietly levelling up behind the scenes, but the outside didn’t quite reflect the glow-up. Time for a facelift.
Cue a fresh new identity and a rather fancy launch video to show it off. The animation revolved around a sleek, flexible capsule shape. A perfect reflection of where Loox had grown to.
Process
Response
The video's primary objective was to highlight why Loox stands out as the best Reviews & Referrals solution for Shopify stores, positioning it as a market leader in the mid-market segment.
Upon release on LinkedIn and Shopify's app store, it generated considerable buzz and received overwhelmingly positive feedback across the ecosystem.